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Brand Guidelines

SCOO Brand Identity

Brand Description

Empowering the Future of Live Engagement.

SCOO is a next-generation livestreaming platform built on Web3 infrastructure, designed to revolutionize how creators and fans interact. By integrating blockchain technology, SCOO enables creators to monetize content in new ways — from tokenized interactions to NFT-based rewards — while giving fans a real stake in the communities they support.

With transparency, security, and decentralized ownership at its core, SCOO empowers creators with full control over their content, and offers fans more than just access — it gives them participation, identity, and digital ownership in a new era of livestreaming.

Logo & Icon

SCOO - Web3 Livestream Platform

Our complete logo includes the SCOO wordmark with the subtitle "Web3 Livestream Platform".

SCOO Logo

The SCOO wordmark can be used independently when space is limited.

Icon

SCOO Icon

The SCOO icon represents our platform's identity and can be used as a standalone symbol.

Primary Color

#08121B

Our primary brand color is a deep navy blue (#08121B) that conveys trust, security, and the depth of decentralized technology.

Usage Guidelines

Logo Usage

  • Always maintain the original proportions of the logo
  • Ensure adequate white space around the logo
  • Use the full logo with subtitle for primary brand recognition
  • Use the wordmark alone in constrained spaces
  • Use the icon for favicons, app icons, and social media profiles

Color Usage

  • Primary color (#08121B) should be used for headers, navigation, and key UI elements
  • Ensure sufficient contrast when using the primary color with text
  • The color represents the depth and reliability of our Web3 platform

Brand Messaging

Messaging Pillars

  • Empowerment: Giving creators full control over their content and monetization
  • Transparency: Open, blockchain-based interactions and clear value exchange
  • Community: Building genuine connections between creators and fans
  • Innovation: Pioneering the future of livestreaming with Web3 technology

Key Value Propositions

  • Creator Monetization: Tokenized interactions, NFT rewards, and new revenue streams
  • Fan Ownership: Real stake in communities through digital ownership and participation
  • Decentralized Control: Full content control without platform restrictions
  • Transparent Engagement: Blockchain-powered interactions with clear value

Tone Guidelines

  • Professional yet Approachable: Confident about Web3 technology while remaining accessible
  • Innovative: Forward-thinking and transformative in messaging
  • Community-Focused: Emphasizing belonging, participation, and shared ownership
  • Empowering: Highlighting creator and fan agency in the new ecosystem

Brand Voice

SCOO's brand voice embodies innovation, empowerment, and transparency. We communicate with confidence about Web3 technology while remaining accessible to creators and fans. Our tone is professional yet approachable, emphasizing ownership, community, and the transformative power of decentralized livestreaming.