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Turn Over: Complete Brand Identity Guide

Tagline: Cast Over The Limit
Handle: @turnovercast

Brand Philosophy & Story

Turn Over is not just a livestream platform. It is a creative uprising, a rejection of walled gardens and extractive algorithms.

The name "Turn Over" signals both: - Revolt → overturning the system - Rebirth → a new page, a flipped horizon

"Cast Over The Limit" is more than a slogan—it's a rallying cry: - You're no longer bound by moderation cages, ad-driven hierarchies, or exploitative splits - This is your sovereign studio, where your voice travels without ceilings - Each stream is not just content, but an act of ownership, recorded on-chain, monetized by your rules, amplified by your fans

Philosophy in one line: Turn Over exists to empower creators to stream without limits, to own their stage, and to cast their signal across the open web.

Strategic Positioning

Web2 vs Web3 Paradigm

Web2 Livestream Turn Over
Platform owns you You own the studio
Twitch, YouTube Live, TikTok: extraction, censorship, algorithmic obedience Web3-native. Built on Base
Low creator revenue share Creators keep 94.5% gifting, 50% ads, 100% spotlight cycles
Platform-controlled audience Tokenized content, communities, and economies

Positioning Statement: Turn Over is the Web3-native broadcast layer of the creator economy, where creators own their studio, their economics, and their audience relationship.

Visual Identity System

Core Symbol

  • Play Button + Arrow → universal media icon meets forward trajectory
  • Refined concept → single upward vector of liberation, energy shooting out of confinement
  • Recognition goal → symbol becomes as recognizable as Twitch's Glitch or Ethereum's Crystal

Logo System

Primary Logo with Subtitle

Turn Over - Cast Over the Limit

Symbol + Wordmark with subtitle "Cast Over the Limit". Use for main brand applications with full gradient colors and energy rings.

Color Logo Examples

On White Background:

Turn Over Color Logo on White

On Dark Background:

Turn Over Color Logo on Dark

White Logo on Dark Background

Turn Over White Logo

Use white version on dark backgrounds for maximum contrast and readability.

Icon Only

Turn Over White Logo
Turn Over White Logo

Play+Arrow within circle. For app icons, favicons, NFTs. Simplified but recognizable.

Clear Space & Usage

  • Minimum padding: ½ of arrow length on all sides
  • Misuse rules:
  • ❌ Do not rotate arrow
  • ❌ Do not alter gradient sequence
  • ❌ Do not apply drop shadows (pulses and glows only)
  • ❌ Do not place on backgrounds without sufficient contrast

Color Language

Base Interface Palette (Daily Use)

Primary Background: Dark Navy

#0C1529

Secondary Background: Metallic Silver

#E5E5EC

Muted Elements: Soft Gray Shadow

#9BA1AE

Text Colors

  • Text Primary: #FFFFFF (Signal White)
  • Text Secondary: #0C1529 (Dark Navy on light backgrounds)

Brand Accent Colors (Strategic Highlights)

Brand Accent: Electric Blue

#00C9FF

Live Indicator: Neon Magenta

#FF2F92

Success/Active: Cosmic Aqua

#00FFD1

Warning/Energy: Solar Orange

#FF7A00

Full Gradient Palette (Marketing & Hero Moments)

  • Electric Blue: #00C9FF
  • Neo Violet: #6C63FF
  • Cosmic Aqua: #00FFD1
  • Neon Magenta: #FF2F92
  • Solar Orange: #FF7A00

Usage Guidelines

  • Base palette: Use for 90% of interface elements (nav, forms, content areas)
  • Brand accents: CTAs, live status, key interactions, hover states
  • Full gradients: Hero sections, marketing materials, logo, special moments only
  • Accessibility: Maintain 4.5:1 contrast ratio minimum for text
  • Motion: Animate gradients sparingly - use for loading states and live indicators

Typography System

Font Hierarchy

Headlines

  • Font: Poppins Bold/ExtraBold
  • Usage: Titles, campaigns, merch
  • Style: Bold, geometric, commanding
  • Format: ALL CAPS for maximum impact

Body Text

  • Font: Inter Regular/Medium
  • Usage: UI, captions, long text
  • Style: Clean, digital-native, human-readable
  • Format: Sentence case

Code/System Text

  • Font: Space Mono (optional)
  • Usage: Developer docs, technical assets, tokenomics
  • Style: Monospace, technical precision

Typography Scale

  • H1: Poppins ExtraBold, ALL CAPS, 48-72pt
  • H2: Poppins Bold, Title Case, 32-48pt
  • H3: Poppins SemiBold, Title Case, 24-32pt
  • Body: Inter Regular, sentence case, 16-18pt
  • Caption: Inter Regular, 12-14pt, muted color

Sample Text Layout

Hero Copy

CAST OVER THE LIMIT
The Future of Livestream is Borderless

Turn Over is a Web3 livestream platform built on Base.
Seamless. Unstoppable. Made for creators without limits.

Motion & Digital Behavior

Principle: The brand is alive. Static logos are insufficient—Turn Over's identity should behave like a signal.

Animation Guidelines

Logo Animations

  • Logo pulse → like a broadcast beacon
  • Play/Arrow → animates as if "breaking through" a barrier, arrow shoots upward
  • Gradient flow → colors flow like live audio waves
  • Loading screens → expanding concentric signals
  • Transitions → light trails sweeping across

Motion Direction

  • Every interaction is part of the cast itself
  • Brand is always in motion, never frozen
  • Think of signals pulsing across networks

Voice & Messaging

Core Taglines

Primary

"CAST OVER THE LIMIT" - Main brand rallying cry

Secondary Lines

  • "Your Broadcast. Your Rules."
  • "Stream Sovereign."
  • "Flip the Script."
  • "Signal Without Borders."
  • "Finally, I own my studio."
  • "We're flipping the script."

Tone of Voice

  • Bold, direct, empowering → clear statements of liberation
  • Tech-futuristic but human → advanced but accessible
  • Rebellious but inviting → challenging systems, welcoming creators
  • Confident without arrogance → assured in mission, not condescending

Emotional Dimensions

Turn Over should feel like: - Empowerment → "Finally, I own my studio" - Rebellion → "We're flipping the script" - Optimism → "Limitless reach, limitless creativity" - Belonging → "I'm part of a movement, not just a platform"

Messaging Pillars

  • Empowerment: Giving creators full control over their content and monetization
  • Transparency: Open, blockchain-based interactions and clear value exchange
  • Community: Building genuine connections between creators and fans
  • Innovation: Pioneering the future of livestreaming with Web3 technology

Key Value Propositions

  • Creator Monetization: Direct USDC earnings with transparent revenue splits based on Creator Pass NFTs
  • Fan Support: Direct financial support for creators through USDC gifting
  • Decentralized Control: Full content control without platform restrictions
  • Transparent Engagement: Blockchain-powered interactions with clear value exchange

Usage Guidelines

✅ Do's

  • Use gradients in motion when digital
  • Maintain minimum clear space around logo
  • Use deep void black as primary background
  • Apply pulse and glow effects for dynamic elements
  • Keep typography bold and geometric
  • Scale motion intensity based on platform capabilities
  • Ensure accessibility with proper contrast ratios

❌ Don'ts

  • Rotate or distort the arrow element
  • Alter the gradient color sequence
  • Use on low-contrast backgrounds without adjustment
  • Apply outdated effects like drop shadows or bevels
  • Use static versions when motion is technically possible
  • Overcomplicate the core symbol
  • Use generic fonts when brand fonts are available

Logo Usage

  • Always maintain the original proportions of the logo
  • Ensure adequate white space around the logo (½ of arrow length minimum)
  • Use the full logo with subtitle for primary brand recognition
  • Use the wordmark alone in constrained spaces
  • Use the icon for favicons, app icons, and social media profiles

The Turn Over brand is alive, rebellious, and always broadcasting.

Turn Over Brand Guidelines • Cast Over The Limit